Schema & Structured Data Tools
Help search engines understand your content with professional utilities to validate, test, and optimize your Schema.org markup.
Structured Data Validation
Structured data is the bridge between your website and search engines. By using Schema markup, you provide explicit clues about the meaning of your page, which can lead to enhanced visibility through rich results like star ratings, FAQs, and product details.
Our Schema tools help you verify that your JSON-LD or Microdata is correctly implemented, ensuring that Google and other search engines can parse your data without errors.
Solving Structured Data Challenges
Turning technical data into search results
Identify syntax errors in JSON-LD that prevent data from being read
Verify eligibility for Google's rich results (snippets, carousels, etc.)
Ensure all required and recommended properties are present for specific Schema types
Test Schema markup before it goes live to avoid search engine warnings
Simplify the process of auditing complex structured data across any page
Bridge the gap between technical code and search engine interpretation
A Schema Optimization Workflow
Optimize your data in two steps. First, use the Schema Markup Checker to find technical errors, then use the Rich Results Test to confirm if your page is eligible for enhanced search features.
Use our tools as part of your development process or as a quick check for existing pages to maintain data health.
When to Use This Category
Leverage our Schema suite at every technical milestone:
Professional Standards
Our tools use current Schema.org standards and Google's official documentation for rich result eligibility.
The presence of error-free Schema does not guarantee that Google will display rich results for your page; it only makes you eligible.
Some rich result types require specific site authority or search intent beyond just technical markup compliance.
Schema SEO Frequently Asked Questions
What is Schema markup?
Schema is a standardized vocabulary of tags you can add to your HTML to improve the way search engines read and represent your page in SERPs.
What are rich results?
Rich results are enhanced search listings (like FAQ accordions, recipes with images, or review stars) that are generated using structured data.
Do I need to be a developer to use Schema?
While it involves code, our tools make it easier to validate and understand. Many CMS platforms now allow you to add Schema without manual coding.
Which format is best: JSON-LD or Microdata?
Google recommends JSON-LD for structured data whenever possible, as it is easier to implement and less prone to errors during site updates.
Related SEO Categories
Structured data works best when paired with optimized content and technical health. Explore these related categories:
Comprehensive SEO requires alignment between your visible content and your underlying technical data.